A BEER CALLED MÜNCH (1904)
******************************************************************************************************************************** Brownstone Detectives investigates the history of our clients’ homes. The story you are about to read was composed from research conducted in the course of one of those investigations. Do you know the history of YOUR house? ******************************************************************************************************************************** One might wonder if a beer called “Münch” had at one time been on the receiving end of an unfortunate and slightly counter-intuitive moniker. Today, product names are usually selected based upon their abilities to stir some positive emotions – within the minds of the consumers – about their products. “Munch,” though, was not always an informal term describing a way of eating. More than 100 years ago, it was also a German name that was connected in the minds of many Brooklynites with a very satisfying “table beer.” THE MUNCH BREWERY The Ferdinand Münch Brewery, located at 277-299 Vernon Avenue from the late-1870s through to about 1920, when Prohibition spelled its end, satisfied the palates of Brooklyn, as a “family” beer, for more than 40 years. Housed originally within a building of old stone construction, Ferdinand Münch replaced the brewery building with a structure of brownstone and brick shortly after he purchased the property. Münch, though, would pass within the decade and leave his brewery to his sons, one of whom was William Münch. WILLIAM MUNCH AND HIS BROADWAY BUILDING In 1904, Sigmund Eisenbach, of 227 Gates Avenue, built a 4-story office building on the corner of Myrtle and Broadway, selling it to Ferdinand’s eldest son, William Münch, who had […]
